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Twyman, T. (1988a, June 15). Towards a European standard for television audience measurement. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/towards-a-european-standard-for-television-audience-measurement
Ryan, M. D. (1988a, June 15). Multi-country readership research in Europe. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/multi-country-readership-research-in-europe
Ulfman, A. (1988a, June 15). Uses and gratifications in multi media planning: A pragmatic approach to the integration of multiple data sources. ANA - ESOMAR. Retrieved April 29, 2024, from
Roberts, B. (1988a, June 15). The emergence of the pan European audience: The relevance of the PETAR data base for planning and evaluating multinational campaigns. ANA - ESOMAR. Retrieved April 29, 2024, from